Your logo design should stand out in the marketplace and be instantly recognizable by your audience. Staying away from generic, overused visuals or icons is a great way to do this. While your logo should convey what makes your business unique, it doesn’t necessarily have to illustrate the product or service you provide. Using high quality, professional fonts and typography can also help your brand look unique, while adding credibility to the design.
A strong logo should translate well across a variety of different media. A logo design that looks fantastic on a website should also impress potential clients that receive your business card or see your logo on a large billboard. This means that your logo should be optimized for every channel on which it could be presented so that you can avoid blurry images or other sizing problems. If your logo does not make the transition from one medium to another flawlessly, your company’s legitimacy could suffer.
Effective logo designs rely on simplicity. The best designs are simple and work well with color and text but are also easily recognizable by audiences without them. Adding extra effects or text to a website design can distract audiences from your iconic imagery and cheapen the design. They can also detract in a big way for icons that feature unreadable text due to small font size.
Even though your logo design doesn’t have to directly show to your products or services, it should reflect something about your company’s values or culture. Ideally your company’s culture resonates with the thoughts or beliefs of your target audience. Understanding and defining your target audience will go a long way towards being able to craft an effective and appropriate logo for your brand that resonates with your audience and helps add legitimacy to your business. Part of creating a captivating logo is choosing an appropriate color that helps conjure the emotions you want from viewers.
While a well-designed company logo does not have to reflect exactly what your company does, it should be an educational experience for your audience. Looking at your logo should help audiences to understand what your brand is about either by conveying what you do, what your company culture is like, or by making it clear what your company does for your consumers